A new campaign, #MyMoment, has been launched by leading Olympians and Paralympians preparing for Pyeongchang 2018. The hope is to highlight the « irreplaceable moments clean athletes have lost to doping ».
The campaign has been launched to coincide with 100-days-to-go until the Opening Ceremony of the next Winter Olympic Games on February 9.
Athletes from Austria, Canada, Germany, Great Britain, Japan, South Korea and the United States are supporting the global social media campaign through videos that capture why clean sport matters to them.
Britain’s Sochi 2014 skeleton champion, Lizzy Yarnold, is among those to sign-up along with big air snowboarding world champion, Anna Gasser of Austria.
« While explaining how doping impacts individual moments, the athletes’ testimonials also illustrate how clean sport matters to families, fans, and the future of sport as a whole, » the athletes said in a joint statement.
The idea is for athletes to share videos their irreplaceable moments in sport using the #MyMoment hashtag. These will be shared by national anti-doping agencies worldwide across major social media platforms.
“The #MyMoment campaign is about empowering Olympians, Paralympians and all athletes to make their voices heard so that their demands for a level playing field cannot be denied, » said UKAD chief executive Nicole Sapstead.
« Through the campaign, athletes’ voices will be heard around the world and at every level of sport. »
Supporters and fans, as well as athletes are encouraged to make their voices heard in the call for clean sport through this campaign
More information can be found here.